Role in project
Research • User testing • Concepting • User flows • Prototyping •
Test planning • Sprint Planning • Sketching • Content strategy • Interaction design
We designed a way to connect businesses and non-profits within the WeWork community for their social impact initiative.
WeWork is a global leader in shared workspaces, providing technology startup communities, and services for entrepreneurs, freelancers, startups, small business and large enterprises.
WeWork State Street, Chicago
Approached my team regarding their initiative of connecting WeWorkers with philanthropic opportunities within the member community of businesses and non-profit organizations. Seeing as how WeWork currently does not have a solution, my team and I started from the ground up.
Success for this project would be designing a platform that WeWork currently does not have, by saving time and money for both businesses and NPOs integrated into the current WeWork app.
Taking a first look at the domain, my team and I had specific goals in our research.
What does philanthropy at WeWork look like today?
What we learned:
WeWork currently does not have a solution for philanthropic efforts.
Current tech philanthropy
How are current top-tier tech companies contributing philanthropically?
How can a digital products facilitate philanthropic goals?
Non-profit organizations lack processes around content strategy.
Volunteer hours are a highly valuable resource that should treated be as such, worth $24 per hour.
Businesses that incorporate volunteerism have more engaged employees.
Analyzing the market
We found that the current volunteer organizations in the market are search heavy, but lack a mobile app presence, and a way for organizers to personalize their communication with volunteers.
We interviewed two WeWork Community Managers, two Non-profit users (organizers), and 4 Business users (volunteers) and mapped out our insights.
From our user interviews, we discovered three trends:
My team and I then took our insights and mapped out a user persona, Jenny.
Defining the problem
Lean businesses at WeWork have employees that perform multiple job roles. Interested in philanthropy but lacking in standardized processes, members are inefficient in their search for giving opportunities which takes away time from their day-to-day jobs.
Accompanied with our problem statement, my team and I included design principles to help maintain scope:
Mapping the journey
Concepts + Insights
From testing our concepts with 5 users, we found that:
User task flow
From our concepts, we were able to map out the user task flows, guided by our research, heading into prototyping.
Prototyping + usability testing
We took our 3 concepts, and conducted usability tests on them using 8 task scenarios, and 3 divergent navigation layouts based on a card sorting exercise.
We tested four users between their mid-20s and 50s with our mid-fidelity prototype.
With our usability tests, the team and I received notable feedback on content, interaction design, layout, and information architecture.
Additionally from our usability tests, we collected quantitative research results through surveys to further affirm our designs were align with our problem statement.
High fidelity prototyping
We were building an add-on for the current WeWork app. In order to maintain consistency throughout the brand and feel, I used the current WeWork brand guideline.
Passing along our research and deliverables to the team at WeWork, we included actionable recommendations for the future roadmap
Additional user testing
Develop the end-to-end system (project management, ratings)
Consider handling custom skills and interests
This project was filled with learning experiences in developing a scope of work. Speaking with users from businesses within the WeWork community as well as non-profits, also within the community, helped me empathize with a clear picture. However, with the time frame and working within deadlines, realizing that priorities and initial focuses are key. I can’t design for everyone all at once. Learning how to differentiate and focus on the research was a huge learning experience.
I also developed other soft design skills, as well as improved hard design skills such as:
Rapid high-fidelity prototyping
Iterating on user feedback
Building user journey maps
All in all, it was great working with the member of WeWork State Street, and providing the WeWork client with actionable recommendations was a great experience.